Finance Leadership for Visionary Agencies

Elevate your operations with a fractional CFO who understands the creative agency landscape.

Our Services

Financial Reporting & Analysis

  • Analyze your agency’s current and historical financials

  • Prepare financial dashboard of key performance indicators

  • Provide assessment of current financial position and make recommendations for efficiency and improvement

Crisis Management

  • Utilize financial expertise and insights to support agency leadership through potential revenue downturn, profitability challenges, cash flow crunch, extreme growth, or other “crisis” events

Strategic Planning

  • Develop short and long-term financial plans based on agency strategic goals

  • Monitor company performance against plan and make real-time adjustments to forecast

  • Establish benchmarks for ongoing performance measurement

System Assessment & Implementation

  • Evaluate current accounting systems and processes to maximize ROI

  • Make recommendations and assist with implementation of new tools to improve efficiency and availability of information

Mergers & Acquisitions

  • Stabilize financial functions and prepare agency / financial statements for a sale or merger

  • Evaluate performance of potential acquisition targets

  • Provide financial expertise and validation through due diligence and transaction close

Other Financial and Operational support

  • Provide oversight for and assessment of payroll, bonus and commission plans, company benefits and retirement plans.

  • Client, vendor and employee Agreement review and assessment

  • Evaluating and implementing new initiatives such as offshoring talent, company expansion, launching new products or services, etc.

About
our company

Ayer CFO Services was founded in order to provide financial guidance and fractional CFO leadership to small and medium-sized B2B professional service firms, including marketing, public relations, digital, media production, influencer and other creative services agencies. Our mission is to support these agencies in achieving their business goals, often centered around increasing revenue, profit and salable value. Agency leaders need a trusted advisor who understands their business and cares about their success so they can feel confident that their finances are in good hands while they focus on their clients and other business priorities.